Singapore Food Festival

Art Direction, Branding Design, Motion Graphics, Website Design, Social Media and Event Design

I was approached by BHE to be the Art Director of the 31st edition of the Singapore Food Festival - Singapore’s most significant showcase of food & culinary talent over a month-long extravaganza. To refresh the festival with a new look and tagline "A Celebration of Old and New", I designed and oversaw the key look across the website, street banners, video teasers, social media posts, event media screens, tourism and ticketing website material, as well as designing bespoke looks for the 'signature events' from digital media to even the printed catering menus for the events. This was a large scale event done within a small production team, and required managing approval processes with the Singapore Tourism Board working within tight schedules and strict guidelines.