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masterchef
launch promo
Art Direction, Production Design, Motion Graphics
It was a lot of fun creating this fairytale-like Masterchef promo launch, from concepting to designing the look that pays homage to some of my favourite imagery from magical movies like The Wizard of Oz & Willy Wonka. Real life miniature models designed by me and built by a model maker were filmed on set alongside green screened footage on talent, which were then comped together with various CG elements for the final result. I designed and animated all motion graphics, and added subtle smoke and sparkles for that final magical touch - my version of the cherry on top!
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