Biggest Loser Singles

This launch campaign is still one of the projects I'm most proud of, not simply because it won Silver at the Promax Awards, but because of the heartfelt journey we were able to create with it. It was a truly inspiring, challenging, high and low journey right from the conceptual stage through to the end with director and good friend, Nina Fussell. Nina directed this one getting beautiful and raw responses from our contestants to make this such an emotional piece. Art directed by yours truly, this one really does feel like it's straight from the heart, with subtle set design and creating 'arty' images with balloons, sand, leaves and other fun things. It was also a star-struck moment to have THE Yoko Ono watch our promo and grant us approval to re-record John Lennon's 'Real Love'. I was able to hook up the musical talent of another friend of mine, Marcello Maio, to record the track with beautiful keys, with Mariam Sawires on vocals. Watch out for my hands creating a heart with sand at Camp Cove, my tattoo is on my left wrist - I really was a part of all aspects of this promo!